Rap artists may look like blinged-up fantasists high on attitude, but some – like 50 Cent – are masters of marketing, squeezing mega-fortunes out of carefully crafted personal brands. Dave Waller investigates.

…Rappers don’t seem the type for self-help books. They tend to ascribe their success to their experience hustling drugs or home-produced tapes, rather than the woolly pronouncements of books like Rhonda Byrne’s The Secret. It’s hard to picture 50 Cent sitting on a bean-bag wishing so hard that all his dreams eventually come true.

But there’s one book that has had every self-respecting rap mogul scurrying to the mind-body-spirit shelves: Robert Greene’s 1998 tome, The 48 Laws of Power, a work that condenses historical wisdom from the likes of Machiavelli into a practical handbook of ladder-climbing.

To read the full article written by Dave Waller click on the following link;
http://www.managementtoday.co.uk/search/article/870436/all-benjamin

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The article was also published in Management Today Magazine

One Comment »

Ben said:
I actually read this article in the magazine. On first impressions, these rappers don’t seem like they have much going on upstairs but they definitely know how to make money off of their brand.
13 February 2009 at 12:39 pm

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